It first started when they brought the lovely elliot into the lab. The lab was in Utah, around 2014. Elliot thought it was unusual, that the salty Caleb was there too. When given an x-ray, elliot learned that there was something salty inside of him, it was a pretzel. The lab soon learned that people would like anything they put into m and m’s, that’s when they started experimenting. They came up with the pretzel m and m, peanut butter, peanut, mint, almond, carmel, crispy etc. At the end of the ad the two snacks look up at all the statistics and equations that were drawn up, and they are stumped by what the lab people came up with, but to their knowledge it worked because many people have come to love the new m and m’s that have been produced.